As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.
According to research conducted by Economic Times recently, brands that spend on marketing during the crisis are more likely to increase their sales and profit share in the market. Instead of sitting and waiting for what happens next, brands should find new ways of developing consumer relationships for those who plan today and take action will become the leaders of tomorrow.
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